Preparing the way for Dementia Friendly Communities in Norfolk

On the evening of Thursday 12 September, Wymondham Dementia Support Group and Age UK Norfolk are holding an event to celebrate the beginning of new project which will see the local community come together to support Wymondham to become a Dementia Friendly Town.

So far over 70 people from local businesses and organisations have signed up to attend the event to find out about how they can help make Wymondham a Dementia Friendly Community.

Willie Cruickshank from the Norfolk & Suffolk Dementia Alliance and Zena Aldridge, Lead Admiral Nurse for Norfolk, will give talks about dementia and Dementia Friendly Communities and Age UK Norfolk’s Dementia team and members of the Wymondham Dementia Support Group will be available to answer any questions people have about the project.

A new Dementia Friendly Community Toolkit will also be available to view for the first time at the launch.

The new toolkit is part of an innovative Age UK Norfolk training package that delivers practical support to businesses and organisations to help them to provide a service that is accessible to their customers with dementia.

Age UK Norfolk is particularly keen to speak to businesses and organisations who are interested in piloting the new toolkit in the Wymondham area.

Age UK Norfolk Dementia Lead, Joanne Mountjoy-Dixon commented,

“This is a very exciting time for Age UK Norfolk to work in partnership with so many different organisations and businesses to establish Wymondham as the first Dementia Friendly Community in Norfolk.

Increased levels of awareness and understanding of dementia will encourage and empower people with dementia to stay engaged in their community and to take part in day-to-day activities such as shopping, visiting the bank, meeting with friends at their local café.

An understanding of dementia helps to eliminate the stigma that is often attached to this disease, thus reducing the risk of isolation and loneliness for people with dementia and their carers “.

Trevor Brown Chair of the Wymondham Dementia Support Group said,

“Wymondham as a town and local community work together in so many ways, and there is already a wide understanding and considerable empathy for people with Dementia.

The support from Age UK Norfolk, local businesses and community has been and will continue to be very valuable in developing this project and promoting Wymondham as Dementia Aware, which we hope will encourage people with dementia and their carers to enjoy all that Wymondham has to offer.”

The event is by invitation only. If you represent a business or organisation in Wymondham and would like to attend or are interested in finding out more about the new toolkit, please contact Jo Mountjoy-Dixon on 01603 785232 or email